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PAR Technology Corporation Completes Acquisition of Cardlytics' Bridg Platform
Acquiring Company
PAR Technologies
Acquired Company
Cardlytics
Description
On March 24, 2026, Cardlytics, Inc. completed the sale of its Bridg platform to PAR Technology Corporation. The transaction involved an asset purchase agreement that included all relevant assets and rights associated with the Bridg platform. This acquisition aims to enhance PAR's technology offerings in the hospitality sector. The agreement was initially disclosed on January 26, 2026.
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Frequently asked
Who acquired Cardlytics?
Cardlytics was acquired by PAR Technologies, based in New Hartford. The deal was reported on March 24, 2026. PAR Technologies Inc. is a retail technology provider that specializes in point-of-sale solutions for various sectors, including quick-service restaurants and convenience stores. PAR Technologies is publicly traded (PAR) and operates in Food and Beverage.
When did PAR Technologies acquire Cardlytics?
PAR Technologies's acquisition of Cardlytics was reported on March 24, 2026. On March 24, 2026, Cardlytics, Inc. completed the sale of its Bridg platform to PAR Technology Corporation. The transaction involved an asset purchase agreement that included all relevant assets and rights associated with the Bridg platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Cardlytics do?
Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce smarter and more rewarding for everyone. It is publicly traded (CDLX), operating in Information Technology, and is based in Atlanta.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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