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PAR Technology Corporation Completes Acquisition of Cardlytics' Bridg Platform

PUBLIC · PARMar 24, 2026

Acquiring Company

PAR Technologies

Acquired Company

Cardlytics

New HartfordAtlantaFood and BeverageSoftwareHospitalityConsultingInformation TechnologyAdvertising

Description

On March 24, 2026, Cardlytics, Inc. completed the sale of its Bridg platform to PAR Technology Corporation. The transaction involved an asset purchase agreement that included all relevant assets and rights associated with the Bridg platform. This acquisition aims to enhance PAR's technology offerings in the hospitality sector. The agreement was initially disclosed on January 26, 2026.

Company Information

Company

PAR Technologies

Location

New Hartford, New York, United States

About

PAR Technologies Inc. is a retail technology provider that specializes in point-of-sale solutions for various sectors, including quick-service restaurants and convenience stores. The company aims to enhance customer engagement through innovative technology. PAR Technologies is focused on integrating various data streams to provide valuable insights for its users.

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Frequently asked

Who acquired Cardlytics?

Cardlytics was acquired by PAR Technologies, based in New Hartford. The deal was reported on March 24, 2026. PAR Technologies Inc. is a retail technology provider that specializes in point-of-sale solutions for various sectors, including quick-service restaurants and convenience stores. PAR Technologies is publicly traded (PAR) and operates in Food and Beverage.

When did PAR Technologies acquire Cardlytics?

PAR Technologies's acquisition of Cardlytics was reported on March 24, 2026. On March 24, 2026, Cardlytics, Inc. completed the sale of its Bridg platform to PAR Technology Corporation. The transaction involved an asset purchase agreement that included all relevant assets and rights associated with the Bridg platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Cardlytics do?

Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce smarter and more rewarding for everyone. It is publicly traded (CDLX), operating in Information Technology, and is based in Atlanta.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.