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Sojourner Consumer Partners merges Lornamead and AMG

PRIVATEOct 12, 2026

Acquiring Company

Sojourner Consumer Partners

Acquired Company

AMG Brands

Short HillsWashingtonAngel InvestmentManufacturingConsumer GoodsFashionRetail

Description

Sojourner Consumer Partners has completed a $279 million merger between Lornamead Products and AMG Brands, forming LPNA Group. The merger aims to enhance manufacturing and marketing capabilities in the household and personal care industry. Both companies will leverage their strengths to expand retail relationships and focus on e-commerce growth. This marks Sojourner's third acquisition since its inception.

Company Information

Company

Sojourner Consumer Partners

Location

Short Hills, New Jersey, United States

About

At Sojourner, we share a vision. Sojourner was founded in 2023 by Rob DesMarais, Zach Johnson, and Roger Dickhout with offices in New Jersey and Toronto (Ontario) to help proven consumer branded companies accelerate their growth sustainably. Our firm possesses significant experience in building and improving businesses, not just private equity investing or acquisitions. This operating capability is fully integrated into our investment process and serves as the foundation of our unique value-creation approach. Our complementary expertise in E-commerce, performance improvement, marketing, sustainability, and private equity investing enables us to help our companies realize their full potential.

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Frequently asked

Who acquired AMG Brands?

AMG Brands was acquired by Sojourner Consumer Partners, based in Short Hills. The deal was reported on October 12, 2026. At Sojourner, we share a vision. Sojourner Consumer Partners is privately held and operates in Angel Investment.

When did Sojourner Consumer Partners acquire AMG Brands?

Sojourner Consumer Partners's acquisition of AMG Brands was reported on October 12, 2026. Sojourner Consumer Partners has completed a $279 million merger between Lornamead Products and AMG Brands, forming LPNA Group. The merger aims to enhance manufacturing and marketing capabilities in the household and personal care industry. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does AMG Brands do?

AMG Brands is a consumer product company that owns and operates popular household and personal care brands. It focuses on understanding retail partner needs and delivering innovative solutions through a global manufacturing network. It is privately held, operating in Manufacturing, and is based in Washington.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.