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Roqad acquires Zeotap-Data for identity solutions

PRIVATESep 02, 2025

Acquiring Company

Roq.ad

Acquired Company

Zeotap

Palo AltoNew YorkSoftwareInformation TechnologySoftwareCRM

Description

Roqad announces the acquisition of Zeotap-Data to enhance its identity solutions and targeting capabilities in Europe. This acquisition allows for increased scale and privacy-compliant data activation. Brands will benefit from the integration of Roqad's identity graphs with Zeotap-Data's audience segments. The combined strengths are aimed at supporting advertisers in a cookieless environment.

Quick answer

Roq.ad is acquiring Zeotap, announced September 2, 2025. Roq.ad is based in Palo Alto, California, United States.

How much did Roq.ad pay for Zeotap?
The deal value was not disclosed.
What does Roq.ad do?
Roq.ad was founded in Berlin, Germany which is regulated by the strictest data privacy legislation on the planet.
Where are Roq.ad and Zeotap based?
Roq.ad is based in Palo Alto, California, United States. Zeotap is based in New York, New York, United States.
Who are the decision-makers at Roq.ad?
Fundz holds 2 contacts at Roq.ad. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Roq.ad

Location

Palo Alto, California, United States

About

Roq.ad was founded in Berlin, Germany which is regulated by the strictest data privacy legislation on the planet. About Roq.adRoq.ad is an award-winning identity resolution provider and the only independent probabilistic player globally. Roq.ad is a member of key industry bodies like IAB and BVDW and only processes consented data in its products.

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Frequently asked

Who acquired Zeotap?

Zeotap was acquired by Roq.ad, based in Palo Alto. The deal was reported on September 2, 2025. Roq.ad was founded in Berlin, Germany which is regulated by the strictest data privacy legislation on the planet. Roq.ad is privately held and operates in Software.

When did Roq.ad acquire Zeotap?

Roq.ad's acquisition of Zeotap was reported on September 2, 2025. Roqad announces the acquisition of Zeotap-Data to enhance its identity solutions and targeting capabilities in Europe. This acquisition allows for increased scale and privacy-compliant data activation. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Zeotap do?

The easy, secure, and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data. We will be your trusted partner, not just a software vendor, that will make your CDP project successful. It is privately held, operating in Information Technology, and is based in New York.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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