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Cvent acquires Splash to expand its field marketing product suite

PRIVATESep 04, 2024

Acquiring Company

Cvent

Acquired Company

Splash

TysonsNew YorkSoftwareEventsEvent ManagementSoftware

Description

Cvent, a leading meetings, events, and hospitality technology provider, has strategically acquired Splash, an event marketing technology company. This acquisition enables Cvent to expand its field marketing product suite, empowering marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales. Together, the companies plan to continue investing in their products and serving their customers to accelerate event success.

Quick answer

Cvent is acquiring Splash, announced September 4, 2024. Cvent is based in Tysons, Virginia, United States.

How much did Cvent pay for Splash?
The deal value was not disclosed.
What does Cvent do?
Cvent is a leading meetings, events, and hospitality technology provider with a comprehensive event marketing and management platform.
Where are Cvent and Splash based?
Cvent is based in Tysons, Virginia, United States. Splash is based in New York, New York, United States.
Who are the decision-makers at Cvent?
Fundz holds 3 contacts at Cvent. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Events and Event Management

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

Cvent

Location

Tysons, Virginia, United States

About

Cvent is a leading meetings, events, and hospitality technology provider with a comprehensive event marketing and management platform. It has 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023, and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent's suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events.

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Frequently asked

Who acquired Splash?

Splash was acquired by Cvent, based in Tysons. The deal was reported on September 4, 2024. Cvent is a leading meetings, events, and hospitality technology provider with a comprehensive event marketing and management platform. Cvent is privately held and operates in Software.

When did Cvent acquire Splash?

Cvent's acquisition of Splash was reported on September 4, 2024. Cvent, a leading meetings, events, and hospitality technology provider, has strategically acquired Splash, an event marketing technology company. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Splash do?

Splash, a global event marketing technology company, empowers everyone within an organization to host on-brand, measurable, repeatable, and compliant event marketing programs (live, hybrid, and virtual) and digital experiences at scale. It is privately held, operating in Software, and is based in New York.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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