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RainFocus completes acquisition of WebEvents Global to strengthen event marketing leadership

PRIVATESep 16, 2024

Acquiring Company

RainFocus

Acquired Company

WebEvents Global

LehiRocklinSoftwareEventsSaaSAnalyticsEvent ManagementEventsAnalyticsEvent Management

Description

RainFocus, the provider of the next-generation event marketing platform, has announced the acquisition of WebEvents Global, an established event technology and data analytics firm. This acquisition extends RainFocus' event marketing leadership through WebEvents Global's strong client relationships and long-standing industry expertise, reinforcing RainFocus' strategy of simplifying and optimizing its clients' events channels and unifying their customer journeys.

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Company Information

Company

RainFocus

Location

Lehi, Utah, United States

About

RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals.

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Frequently asked

Who acquired WebEvents Global?

WebEvents Global was acquired by RainFocus, based in Lehi. The deal was reported on September 16, 2024. RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus is privately held and operates in Software.

When did RainFocus acquire WebEvents Global?

RainFocus's acquisition of WebEvents Global was reported on September 16, 2024. RainFocus, the provider of the next-generation event marketing platform, has announced the acquisition of WebEvents Global, an established event technology and data analytics firm. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does WebEvents Global do?

WebEvents Global is a leader in the event management industry, specializing in the execution of tier 1 in-person events. It is privately held, operating in Events, and is based in Rocklin.

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