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PFL merges with MVP, CEO John Martin steps down

RECENTLY ACQUIREDSep 22, 2026about 2 hours ago

Acquiring Company

PFL

Acquired Company

MVP

LivingstonDallasSoftwareAdvertisingMarketingPrintingEmailInformation TechnologySoftwareEvent Management

Description

PFL has successfully merged with MVP, leading to changes in leadership as John Martin steps down as CEO. The merger aims to unite both entities under a single MMA promotion while enhancing competitive opportunities. Nakisa Bidarian has been endorsed to take over as the new leader moving forward into 2027. A complete rebranding of the combined company is expected to be finalized soon.

Company Information

Company

PFL

Location

Livingston, Montana, United States

About

PFL is a leading direct mail automation and printing company that helps marketers automate, personalize, and measure direct mail. Founded in 1996, PFL integrates its platform with various CRMs and marketing tools to enable effective marketing strategies. The company is known for its high-quality printing solutions, such as brochures, postcards, and catalogs. PFL's services enhance mail marketing efforts just like digital channels.

Fundz sees it the moment PFL makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Predictive Intelligence
Strategic

ML-powered predictions for PFL's next move

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired MVP?

MVP was acquired by PFL, based in Livingston. The deal was reported on September 22, 2026. PFL is a leading direct mail automation and printing company that helps marketers automate, personalize, and measure direct mail. PFL is privately held and operates in Software.

When did PFL acquire MVP?

PFL's acquisition of MVP was reported on September 22, 2026. PFL has successfully merged with MVP, leading to changes in leadership as John Martin steps down as CEO. The merger aims to unite both entities under a single MMA promotion while enhancing competitive opportunities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does MVP do?

Our software solutions accurately measure the value of your partnerships and activations, allowing you to compare and contextualize your investments with the most precise and transparent data in the industry. It is privately held, operating in Information Technology, and is based in Dallas.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick. $29 a month, billed annually, and if it does not pay for itself in a year we refund it.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 285,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.