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ANTA Sports acquires 29.06% stake in Puma

PRIVATEOct 17, 2026

Acquiring Company

Anta Sports

Acquired Company

PUMA

BavariaManufacturingSportsFashionRetailSporting Goods

Description

ANTA Sports has completed the acquisition of a 29.06 percent stake in Puma, becoming its largest shareholder. The transaction, finalized on October 7, allows ANTA to exert influence in Puma while the brand continues to operate independently. This stake was previously held by Artémis SAS. The announcement was made public through EQS News.

Company Information

Company

Anta Sports

About

Anta Sports is a Chinese sportswear company that designs, develops, manufactures, and sells sportswear and other athletic products. It has a strong presence in the Chinese market and has been expanding its influence over Western sports brands. The company has previously led acquisitions to enhance its portfolio.

Fundz sees it the moment Anta Sports makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Frequently asked

Who acquired PUMA?

PUMA was acquired by Anta Sports. The deal was reported on October 17, 2026. Anta Sports is a Chinese sportswear company that designs, develops, manufactures, and sells sportswear and other athletic products. Anta Sports is privately held.

When did Anta Sports acquire PUMA?

Anta Sports's acquisition of PUMA was reported on October 17, 2026. ANTA Sports has completed the acquisition of a 29.06 percent stake in Puma, becoming its largest shareholder. The transaction, finalized on October 7, allows ANTA to exert influence in Puma while the brand continues to operate independently. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does PUMA do?

PUMA is a globally recognized sports brand that designs and manufactures athletic and casual footwear, apparel, and accessories. Founded in the early 20th century, it has a rich history of sponsoring top athletes and teams. It is privately held, operating in Manufacturing, and is based in Bavaria.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.