Similarweb announces acquisition of 42matters to expand app intelligence capabilities

Similarweb Ltd. (NYSE: SMWB), a leading digital intelligence company, has announced its acquisition of 42matters, a prominent app intelligence provider headquartered in Zurich, Switzerland. The acquisition marks a significant step in expanding Similarweb’s data capabilities in the rapidly growing app analytics market, which is expected to reach $15.7 billion by 2028, with a CAGR of 20.2%. Integrating 42matters’ advanced solutions across app store data, app engagement data, and mobile SDK data will significantly expand Similarweb’s app intelligence solution.