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Trove solidifies industry standing by acquiring Recurate to expand resale technology

Aug 13, 2024•over 1 year ago

Acquiring Company

Trove

Acquired Company

Recurate, Inc.

BrisbaneWashingtonSoftwareSales And MarketingSoftwareInternet ServicesCommerce And Shopping

Description

Trove, a leader in branded resale and customer trade-in, has further solidified its industry standing by acquiring Recurate, a significant player in the branded resale market. This acquisition underscores Trove's commitment to making branded resale more accessible and easier to launch and scale for brands. By integrating Trove’s market-leading resale capabilities with Recurate’s peer-to-peer expertise and operational network, this merger creates a one-stop shop for brands to tailor, launch, and scale profitable resale programs that best suit their needs.

Company Information

Company

Trove

Location

240 VALLEY DRIVE

Brisbane, California, United States

About

Trove is the market leader in branded resale and trade-in for world-class brands and retailers such as Canada Goose, lululemon, Patagonia, REI, Levi’s, Arc’teryx, Allbirds, and more. Through its proprietary Recommerce Operating System, Trove is accelerating the shift toward more sustainable business models, foundational for circularity. Over the last decade, Trove has equipped leading brands with technology and operations to create and scale branded resale programs by enabling customer trade-in of items, single-SKU identification and condition grading, site build and maintenance, and customer data collection, analytics and reporting.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed