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BDA completes acquisition of The Great Branding Company to broaden its sports portfolio in Europe

Jun 11, 2024•over 1 year ago

Acquiring Company

Bensussen Deutsch & Associates

Acquired Company

The Great Branding Company

WoodinvilleLutonAdvertisingSportsRetail

Description

Bensussen Deutsch & Associates, LLC (BDA), the world's leading Merchandise Agency™, has successfully acquired UK-based sports, events, and promotional products provider, The Great Branding Company. The acquisition strengthens BDA's sports portfolio and expands its retail services in Europe, leveraging The Great Branding Company's expertise and client base.

Company Information

Company

Bensussen Deutsch & Associates

Location

Woodinville, Washington, United States

About

Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. BDA is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed