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Lamar to acquire AdSource Outdoor assets

PUBLIC · LAMRAug 15, 2026•about 16 hours ago

Acquiring Company

Lamar Advertising Company

Acquired Company

AdSource Outdoor Advertising

Baton Rouge

Lake CharlesAdvertisingSales And MarketingAdvertisingMarketing

Description

Lamar Advertising Company has acquired the assets of AdSource Outdoor Advertising through a UPREIT transaction. This acquisition, finalized on August 12, adds over 230 billboard faces and 30 digital displays to Lamar's portfolio in Louisiana. The deal aims to strengthen Lamar's outdoor advertising presence and is expected to support long-term revenue growth.

Company Information

Company

Lamar Advertising Company

Location

Baton Rouge, Louisiana, United States

About

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 351,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,900 displays. Company Contact:Buster KantrowLamar Advertising Company(225) 926-1000bkantrow@lamar.com

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Integration timeline

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Frequently asked

Who acquired AdSource Outdoor Advertising?

AdSource Outdoor Advertising was acquired by Lamar Advertising Company, based in Baton Rouge. The deal was reported on August 15, 2026. Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 351,000 displays across the United States and Canada. Lamar Advertising Company is publicly traded (LAMR) and operates in Advertising.

When did Lamar Advertising Company acquire AdSource Outdoor Advertising?

Lamar Advertising Company's acquisition of AdSource Outdoor Advertising was reported on August 15, 2026. Lamar Advertising Company has acquired the assets of AdSource Outdoor Advertising through a UPREIT transaction. This acquisition, finalized on August 12, adds over 230 billboard faces and 30 digital displays to Lamar's portfolio in Louisiana. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does AdSource Outdoor Advertising do?

AdSource Outdoor Advertising was founded in 2003 in Lake Charles, Louisiana. The company specializes in outdoor advertising through a network of billboards. It is privately held, operating in Advertising, and is based in Lake Charles.