Aviva to acquire Direct Line in £3.7 billion deal to create a leading UK Personal Lines franchise
Acquiring Company
Aviva plc
Acquired Company
Direct Line Group
LondonHampshireFinancial ServicesInsuranceTravelMarketplaceEmployee BenefitsAutomotiveFleet ManagementInsuranceDescription
Aviva PLC, a leading UK-based insurance group, has reached an agreement to acquire Direct Line Insurance Group plc in a transaction valued at approximately £3.7 billion. The acquisition is expected to create a leading UK Personal Lines franchise and accelerate Aviva's strategic priorities, focusing on financial strength and enhanced customer service.
Quick answer
Aviva plc is acquiring Direct Line Group for $4.8 billion, announced December 23, 2024. Aviva plc is based in London, England, United Kingdom.
- How much did Aviva plc pay for Direct Line Group?
- The reported deal value is $4.8 billion.
- What does Aviva plc do?
- Aviva plc is a British multinational insurance company.
- Where are Aviva plc and Direct Line Group based?
- Aviva plc is based in London, England, United Kingdom. Direct Line Group is based in Hampshire, England, United Kingdom.
- Who are the decision-makers at Aviva plc?
- Fundz holds 2 contacts at Aviva plc. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Financial Services and Insurance
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Aviva completes acquisition of Direct Line Insurance Group plc for £3.7 billion deal, $4.8B (December 23, 2024)
- JN Financial Group agrees to transfer JNGI shares to BCIC (January 22, 2025)
- Hub International Limited acquires ANCO Insurance Managers, Inc. to strengthen insurance solutions in Texas (November 11, 2024)
- Arthur J. Gallagher & Co. completes acquisition of Dominick Falcone Agency, Inc., and Falcone Associates, Inc. (February 3, 2025)
- Kestrel Group LLC and Maiden Holdings, Ltd. Announce Combination to Form New Specialty Program Group (December 30, 2024)
- Brown & Brown (Europe) Limited completes acquisition of Drewberry Limited to enhance employee benefits solutions (December 4, 2024)
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Frequently asked
Who acquired Direct Line Group?
Direct Line Group was acquired by Aviva plc, based in London. The deal was reported on December 23, 2024. Aviva plc is a British multinational insurance company. It provides a range of insurance, savings, and investment products. Aviva plc is publicly traded (AVVIY) and operates in Financial Services.
When did Aviva plc acquire Direct Line Group?
Aviva plc's acquisition of Direct Line Group was reported on December 23, 2024. Aviva PLC, a leading UK-based insurance group, has reached an agreement to acquire Direct Line Insurance Group plc in a transaction valued at approximately £3.7 billion. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Direct Line Group do?
Direct Line Group is a leading insurance company in the UK with recognizable brands in the retail and commercial market. It is privately held, operating in Travel, and is based in Hampshire.
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