Aviva completes acquisition of Direct Line Insurance Group plc for £3.7 billion deal
Acquiring Company
Aviva
Acquired Company
Direct Line Group
HampshireFinancial ServicesLendingTravelMarketplaceEmployee BenefitsAutomotiveFleet ManagementInsuranceDescription
Aviva (LON:) PLC, a leading UK-based insurance group, has successfully acquired Direct Line (LON:) Insurance Group plc in a transaction valued at approximately £3.7 billion. This strategic acquisition is expected to create a leading UK Personal Lines franchise and accelerate Aviva's strategy, delivering enhanced value to shareholders and promising improved service for customers.
Quick answer
Aviva is acquiring Direct Line Group for $4.8 billion, announced December 23, 2024.
- How much did Aviva pay for Direct Line Group?
- The reported deal value is $4.8 billion.
- Where are Aviva and Direct Line Group based?
- Direct Line Group is based in Hampshire, England, United Kingdom.
- Who are the decision-makers at Aviva?
- Fundz holds 4 contacts at Aviva. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Financial Services and Lending
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Aviva to acquire Direct Line in £3.7 billion deal to create a leading UK Personal Lines franchise, $4.8B (December 23, 2024)
- JN Financial Group agrees to transfer JNGI shares to BCIC (January 22, 2025)
- Hub International Limited acquires ANCO Insurance Managers, Inc. to strengthen insurance solutions in Texas (November 11, 2024)
- Arthur J. Gallagher & Co. completes acquisition of Dominick Falcone Agency, Inc., and Falcone Associates, Inc. (February 3, 2025)
- Kestrel Group LLC and Maiden Holdings, Ltd. Announce Combination to Form New Specialty Program Group (December 30, 2024)
- Brown & Brown (Europe) Limited completes acquisition of Drewberry Limited to enhance employee benefits solutions (December 4, 2024)
Who to call at Aviva, and when
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Related People
Frequently asked
Who acquired Direct Line Group?
Direct Line Group was acquired by Aviva. The deal was reported on December 23, 2024. Aviva is privately held and operates in Financial Services.
When did Aviva acquire Direct Line Group?
Aviva's acquisition of Direct Line Group was reported on December 23, 2024. Aviva (LON:) PLC, a leading UK-based insurance group, has successfully acquired Direct Line (LON:) Insurance Group plc in a transaction valued at approximately £3.7 billion. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Direct Line Group do?
Direct Line Group is a leading insurance company in the UK with recognizable brands in the retail and commercial market. It is privately held, operating in Travel, and is based in Hampshire.
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