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Oriental Brewery acquires Jeju Soju for market expansion
Acquiring Company
Oriental Brewery
Acquired Company
Jeju Soju
South KoreaJejuFood and BeverageFood ProcessingDescription
Oriental Brewery has acquired Jeju Soju from Shinsegae L&B to diversify its offerings by entering the soju market. This acquisition allows OB to utilize Jeju Soju's production base, which has mainly focused on export. The first product from this acquisition, a zero-sugar soju named Chalrang, will be launched to gauge consumer demand. OB aims to leverage its distribution network to effectively introduce Chalrang into the competitive soju market.
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M&A Insights
Based on deal dataFrequently asked
Who acquired Jeju Soju?
Jeju Soju was acquired by Oriental Brewery, based in South Korea. The deal was reported on September 23, 2026. Oriental Brewery is the leading beer producer in South Korea. Known for its strong market presence, it offers a variety of beer products catering to local tastes. Oriental Brewery is privately held.
When did Oriental Brewery acquire Jeju Soju?
Oriental Brewery's acquisition of Jeju Soju was reported on September 23, 2026. Oriental Brewery has acquired Jeju Soju from Shinsegae L&B to diversify its offerings by entering the soju market. This acquisition allows OB to utilize Jeju Soju's production base, which has mainly focused on export. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Jeju Soju do?
Jeju Soju is a regional producer of soju, a distilled beverage made from grains or starches popular in Korea. It reflects the unique flavor profiles associated with the volcanic environment of Jeju Island. It is privately held, operating in Food and Beverage, and is based in Jeju.
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