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ANTA Sports acquires 29.06% in PUMA, now largest shareholder

PRIVATEOct 07, 2026

Acquiring Company

Anta Sports Products Ltd

Acquired Company

Puma SE

HerzogenaurachRetail

Description

ANTA Sports Products Limited has completed the acquisition of a 29.06% stake in PUMA SE for EUR 1,505.5 million in cash. This acquisition makes ANTA the largest shareholder of PUMA, marking a significant milestone in its globalization strategy. ANTA aims to leverage its expertise to support PUMA's growth while respecting its brand independence.

Company Information

Company

Anta Sports Products Ltd

About

Anta Sports Products Ltd is a leading sportswear company in China. It focuses on high-performance athletic gear and apparel. With a diverse portfolio of brands, Anta aims to expand its presence in the global market. The acquisition of Jack Wolfskin aligns with its strategy to enhance outdoor offerings.

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Frequently asked

Who acquired Puma SE?

Puma SE was acquired by Anta Sports Products Ltd. The deal was reported on October 7, 2026. Anta Sports Products Ltd is a leading sportswear company in China. It focuses on high-performance athletic gear and apparel. With a diverse portfolio of brands, Anta aims to expand its presence in the global market. Anta Sports Products Ltd is privately held.

When did Anta Sports Products Ltd acquire Puma SE?

Anta Sports Products Ltd's acquisition of Puma SE was reported on October 7, 2026. ANTA Sports Products Limited has completed the acquisition of a 29.06% stake in PUMA SE for EUR 1,505.5 million in cash. This acquisition makes ANTA the largest shareholder of PUMA, marking a significant milestone in its globalization strategy. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Puma SE do?

Puma SE is a globally recognized sportswear manufacturer known for its athletic and casual footwear, apparel, and accessories. Founded in 1948, Puma has a significant market presence and collaborates with various athletes and celebrities. It is privately held, operating in Retail, and is based in Herzogenaurach.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.