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Zeta Global to acquire Senso for AI enhancement

PUBLIC · ZETAOct 13, 2026

Acquiring Company

Zeta Global

Acquired Company

Senso

New YorkSoftwareAdvertisingArtificial IntelligenceSaaSAnalyticsMachine LearningMarketingSoftwareArtificial IntelligenceMachine Learning

Description

Zeta Global announced its agreement to acquire Senso, an AI-engineering company, to improve its generative engine optimization capabilities. This acquisition will allow Zeta to bring Senso's technology and team in-house, enhancing its offerings for customers. The deal is part of Zeta's broader strategy to integrate AI and expand its infrastructure across various channels.

Company Information

Company

Zeta Global

Location

New York, New York, United States

About

Zeta Global is the AI-Powered Marketing Cloud that harnesses advanced artificial intelligence and vast consumer signals to streamline customer acquisition, growth, and retention for marketers. The company's platform unifies identity, intelligence, and omnichannel activation, enabling personalized consumer experiences. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City, with a global presence.

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Frequently asked

Who acquired Senso?

Senso was acquired by Zeta Global, based in New York. The deal was reported on October 13, 2026. Zeta Global is the AI-Powered Marketing Cloud that harnesses advanced artificial intelligence and vast consumer signals to streamline customer acquisition, growth, and retention for marketers. Zeta Global is publicly traded (ZETA) and operates in Software.

When did Zeta Global acquire Senso?

Zeta Global's acquisition of Senso was reported on October 13, 2026. Zeta Global announced its agreement to acquire Senso, an AI-engineering company, to improve its generative engine optimization capabilities. This acquisition will allow Zeta to bring Senso's technology and team in-house, enhancing its offerings for customers. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Senso do?

Senso is a technology company focused on artificial intelligence engineering. It is known for developing frontier-model connectivity solutions. The company builds tools to enhance machine learning capabilities in various applications. It is privately held, operating in Software.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.