TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
Acquiring Company
Premion
Acquired Company
Octillion Media
United StatesBoynton BeachAdvertisingMarketingDescription
Premion, LLC, the industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform, has acquired Octillion Media, a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising. This acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
Quick answer
Premion is acquiring Octillion Media, announced February 1, 2024. Premion is based in United States.
- How much did Premion pay for Octillion Media?
- The deal value was not disclosed.
- What does Premion do?
- Premion, LLC is an industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local advertisers, offering transparency and brand safety.
- Where are Premion and Octillion Media based?
- Premion is based in United States. Octillion Media is based in Boynton Beach, Florida, United States.
Source: Fundz verified event record.
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Frequently asked
Who acquired Octillion Media?
Octillion Media was acquired by Premion, based in United States. The deal was reported on February 1, 2024. Premion, LLC is an industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local advertisers, offering transparency and brand safety. Premion is privately held and operates in Advertising.
When did Premion acquire Octillion Media?
Premion's acquisition of Octillion Media was reported on February 1, 2024. Premion, LLC, the industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform, has acquired Octillion Media, a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Octillion Media do?
Octillion Media is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising and has a proven purpose-built local CTV platform developed for local CTV/OTT advertising. It also achieved the TAG Certified for Transparency Seal in 2023. It is privately held, operating in Marketing, and is based in Boynton Beach.
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