Viant Technology Inc. announces acquisition of IRIS.TV to enhance CTV content identification
Acquiring Company
Viant Technology
Acquired Company
IRIS.TV
IrvineLos AngelesAdvertisingAnalyticsDescription
Viant Technology Inc., a leader in AI-powered programmatic advertising, has completed the acquisition of IRIS.TV. This acquisition is intended to accelerate IRIS's mission to expand its CTV content identification at scale across premium publishers.
Quick answer
Viant Technology is acquiring IRIS.TV, announced November 12, 2024. Viant Technology is based in Irvine, California, United States.
- How much did Viant Technology pay for IRIS.TV?
- The deal value was not disclosed.
- What does Viant Technology do?
- Viant Technology Inc. is a demand-side platform focusing on connected TV (CTV) and advertising technology (AdTech).
- Where are Viant Technology and IRIS.TV based?
- Viant Technology is based in Irvine, California, United States. IRIS.TV is based in Los Angeles, California, United States.
- Who are the decision-makers at Viant Technology?
- Fundz holds 5 contacts at Viant Technology. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Interpublic Group strengthens commerce offering with acquisition of Intelligence Node (December 5, 2024)
- Colangelo & Partners acquires majority position in WineGlass Marketing to create the leading full-service wine & spirits agency in the U.S. (December 4, 2024)
- ECI Software Solutions completes acquisition of Avid Ratings to enhance homebuilder solutions (November 7, 2024)
- DATA Communications Management Corp completes acquisition of Zavy to strengthen social media analytics (November 5, 2024)
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Frequently asked
Who acquired IRIS.TV?
IRIS.TV was acquired by Viant Technology, based in Irvine. The deal was reported on November 12, 2024. Viant Technology Inc. is a demand-side platform focusing on connected TV (CTV) and advertising technology (AdTech). Viant Technology is publicly traded (DSP) and operates in Advertising.
When did Viant Technology acquire IRIS.TV?
Viant Technology's acquisition of IRIS.TV was reported on November 12, 2024. Viant Technology Inc., a leader in AI-powered programmatic advertising, has completed the acquisition of IRIS.TV. This acquisition is intended to accelerate IRIS's mission to expand its CTV content identification at scale across premium publishers. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does IRIS.TV do?
IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. We structure, connect, and activate the world's video-level data to create better viewing experiences and advertising outcomes. It is privately held, operating in Analytics, and is based in Los Angeles.
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