Second Nature Brands acquires Voortman® brand from The J.M. Smucker Co. and updates fiscal year 2025 net sales outlook
Acquiring Company
Second Nature Brands
Acquired Company
The J.M. Smucker
DetroitFood and BeverageFood And BeverageHospitalityE CommerceGroceryRetailDescription
The J.M. Smucker Co. has completed the divestiture of the Voortman® brand to Second Nature Brands in a transaction valued at approximately $305 million. This divestiture reflects the company's commitment to optimizing its portfolio and reallocating resources to its core growth brands. The company also updated its full-year fiscal 2025 net sales guidance to reflect the impact of the divested business.
Quick answer
Second Nature Brands is acquiring The J.M. Smucker, announced December 2, 2024. Second Nature Brands is based in Detroit, Michigan, United States.
- How much did Second Nature Brands pay for The J.M. Smucker?
- The deal value was not disclosed.
- What does Second Nature Brands do?
- Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally.
- Where are Second Nature Brands and The J.M. Smucker based?
- Second Nature Brands is based in Detroit, Michigan, United States.
- Who are the decision-makers at Second Nature Brands?
- Fundz holds 1 contact at Second Nature Brands. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at Second Nature Brands, and when
When Second Nature Brands changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
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Frequently asked
Who acquired The J.M. Smucker?
The J.M. Smucker was acquired by Second Nature Brands, based in Detroit. The deal was reported on December 2, 2024. Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Second Nature Brands is privately held.
When did Second Nature Brands acquire The J.M. Smucker?
Second Nature Brands's acquisition of The J.M. Smucker was reported on December 2, 2024. The J.M. Smucker Co. has completed the divestiture of the Voortman® brand to Second Nature Brands in a transaction valued at approximately $305 million. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does The J.M. Smucker do?
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. It is privately held, operating in Food and Beverage.
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