Acquiring Company
Channel Key
Acquired Company
True Hero
Las VegasFriscoAdvertisingAdvertisingDescription
Channel Key LLC has acquired True Hero, a full-service Amazon agency headquartered in Colorado. This acquisition allows Channel Key to expand its expertise in the Amazon marketplace, offering best-in-class, turnkey services to a wider client base and providing more resources and deeper category and brand experience for its growing team of employees. Wendi Held, President and Founder of True Hero, will help oversee her agency's team of Amazon experts under the Channel Key brand, ensuring continuity of service for True Hero clients.
Quick answer
Channel Key is acquiring True Hero, announced January 16, 2024. Channel Key is based in Las Vegas, Nevada, United States.
- How much did Channel Key pay for True Hero?
- The deal value was not disclosed.
- What does Channel Key do?
- Channel Key is a full-service channel management marketplace agency with a proven track record of increasing sales for retail brands on Amazon and other digital marketplaces.
- Where are Channel Key and True Hero based?
- Channel Key is based in Las Vegas, Nevada, United States. True Hero is based in Frisco, Colorado, United States.
Source: Fundz verified event record.
Other recent acquisitions in Advertising and Advertising
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Stagwell's (STGW) Anomaly Alliance Enters Agreement to Acquire French Digital Shop What's Next Partners as It Accelerates Global Expansion (February 26, 2024)
- Mod Op Acquires Award-Winning Creative Agency Red Tettemer O'Connell + Partners (February 22, 2024)
- Liquid Agency Acquires Employment Branding Agency MindHandle (February 20, 2024)
- TUX Creative Agency Acquires L.A.-based Another Creative (February 20, 2024)
- Agital Acquires Digital Edge, an Established Agency in the Travel & Tourism Industry (February 20, 2024)
- Agital Acquires Go Fish Digital, Harnessing Visionary AI Technologies & Award-Winning SEO Expertise (February 6, 2024)
Who to call at Channel Key, and when
When Channel Key changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Channel Key raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Channel Key, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Channel Key. With Fundz connected, it knows.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment Channel Key makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Frequently asked
Who acquired True Hero?
True Hero was acquired by Channel Key, based in Las Vegas. The deal was reported on January 16, 2024. Channel Key is a full-service channel management marketplace agency with a proven track record of increasing sales for retail brands on Amazon and other digital marketplaces. Channel Key is privately held and operates in Advertising.
When did Channel Key acquire True Hero?
Channel Key's acquisition of True Hero was reported on January 16, 2024. Channel Key LLC has acquired True Hero, a full-service Amazon agency headquartered in Colorado. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does True Hero do?
True Hero will help your brand develop and execute a strategy specifically for you. Our process starts with hearing your goals and objectives overall and specific to Amazon getting an entire brand strategy outlined. It is privately held, operating in Advertising, and is based in Frisco.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
5 screens from a live account. No signup.