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Channel Key LLC Acquires True Hero

Jan 16, 2024•almost 2 years ago

Acquiring Company

Channel Key

Acquired Company

True Hero

Las VegasFriscoAdvertisingAdvertising

Description

Channel Key LLC has acquired True Hero, a full-service Amazon agency headquartered in Colorado. This acquisition allows Channel Key to expand its expertise in the Amazon marketplace, offering best-in-class, turnkey services to a wider client base and providing more resources and deeper category and brand experience for its growing team of employees. Wendi Held, President and Founder of True Hero, will help oversee her agency's team of Amazon experts under the Channel Key brand, ensuring continuity of service for True Hero clients.

Company Information

Company

Channel Key

Location

Las Vegas, Nevada, United States

About

Channel Key is a full-service channel management marketplace agency with a proven track record of increasing sales for retail brands on Amazon and other digital marketplaces. With a combined 30+ years of experience selling successfully on Amazon, our team includes the pedigree of a Top 200 Amazon seller, former Amazon insiders, marketing specialists, data analysts, and more. Our boutique approach to helping brands enjoy windfall rewards on digital platforms includes a proprietary channel management system that has helped generate $1 billion in sales.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed