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Acosta Europe completes acquisition of Dee Set Group, Creating Market-Leading Retail and Field Marketing Services Agency in UK

Sep 10, 2024•over 1 year ago

Acquiring Company

Acosta Europe

Acquired Company

Dee Set Group

WokingStaffordAdvertisingRetail

Description

Acosta Europe has strategically acquired Dee Set Group, positioning itself as the UK's most comprehensive agency provider of multi-channel digital and physical field sales solutions. The acquisition allows Acosta Europe to offer expanded capabilities and increased value to brands and retailers in the UK's omnichannel retail marketplace.

Company Information

Company

Acosta Europe

Location

Woking, Surrey, United Kingdom

About

Acosta Europe, a business unit of Acosta Group, is a collective of the most trusted retail, marketing and foodservice agencies that empower brands and retailers to win in the modern marketplace. With the strategic acquisition of Dee Set Group, Acosta Europe has become the UK's most comprehensive agency provider of multi-channel digital and physical field sales solutions to serve retailers and branded manufacturers of all sizes.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed