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Colateral completes acquisition of Turbyne to create the first retail media operating system designed for in-store

PRIVATEOct 07, 2024

Acquiring Company

Colateral

Acquired Company

Turbyne

TruroDelawareAdvertisingFashionRetailE CommerceFashionRetail

Description

Colateral, a retail marketing platform, has finalized the acquisition of Turbyne, a provider of omnichannel Retail Media capabilities. This move is poised to revolutionize retailers' ability to compete with industry leaders like Amazon, by integrating in-store solutions with a complete omnichannel operating system for retail media.

Quick answer

Colateral is acquiring Turbyne, announced October 7, 2024. Colateral is based in Truro, England, United Kingdom.

How much did Colateral pay for Turbyne?
The deal value was not disclosed.
What does Colateral do?
Colateral is a retail marketing platform that focuses on providing innovative solutions to retailers.
Where are Colateral and Turbyne based?
Colateral is based in Truro, England, United Kingdom. Turbyne is based in Delaware, United States.
Who are the decision-makers at Colateral?
Fundz holds 2 contacts at Colateral. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Colateral

Location

Truro, England, United Kingdom

About

Colateral is a retail marketing platform that focuses on providing innovative solutions to retailers. With a strategic focus on revolutionizing the retail media landscape, Colateral aims to empower retailers to effectively compete with industry giants like Amazon.

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Frequently asked

Who acquired Turbyne?

Turbyne was acquired by Colateral, based in Truro. The deal was reported on October 7, 2024. Colateral is a retail marketing platform that focuses on providing innovative solutions to retailers. Colateral is privately held and operates in Advertising.

When did Colateral acquire Turbyne?

Colateral's acquisition of Turbyne was reported on October 7, 2024. Colateral, a retail marketing platform, has finalized the acquisition of Turbyne, a provider of omnichannel Retail Media capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Turbyne do?

Turbyne is a Delaware-based provider of omnichannel Retail Media capabilities. Their platform simplifies planning, selling, and executing retail media across various channels and partners, with a strong emphasis on optimizing in-store solutions for retailers. It is privately held, operating in E Commerce, and is based in Delaware.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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