Acquiring Company
Authentic Brands Group
Acquired Company
Puma SE
New York
HerzogenaurachE CommerceFashionRetailapparel & fashionManufacturingSportsFashionRetailSporting GoodsDescription
Authentic Brands Group is reportedly interested in acquiring Puma SE, with a potential bidding war anticipated over the 29 percent stake held by the Pinault family. Analysts have indicated that Authentic is a credible acquirer for Puma, which has been facing financial difficulties. This speculation follows previous interest in Puma, including a report that Adidas may also consider an acquisition.
Quick answer
Authentic Brands Group is acquiring Puma SE, announced September 18, 2025. Authentic Brands Group is based in New York, New York, United States.
- How much did Authentic Brands Group pay for Puma SE?
- The deal value was not disclosed.
- What does Authentic Brands Group do?
- Authentic Brands Group (ABG) is a prominent global brand development, management, and licensing company based in New York City.
- Where are Authentic Brands Group and Puma SE based?
- Authentic Brands Group is based in New York, New York, United States. Puma SE is based in Herzogenaurach, Bavaria, Germany.
- Who are the decision-makers at Authentic Brands Group?
- Fundz holds 2 contacts at Authentic Brands Group. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in E Commerce and Fashion
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Dick’s completes $2.4 billion Foot Locker acquisition, $2.4B (September 8, 2025)
- Authentic Brands to acquire Guess?, Inc. for $16.75/share (October 18, 2025)
- Authentic Brands to acquire Guess? for $16.75/share (October 10, 2025)
- Authentic Brands Group to acquire majority stake in Guess? (August 20, 2025)
- Mori acquires Storksak to enhance product range (September 3, 2025)
- MySize acquires Percentil, boosts Q2 revenue (August 18, 2025)
Who to call at Authentic Brands Group, and when
When Authentic Brands Group changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Authentic Brands Group raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Authentic Brands Group, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Puma SE?
Puma SE was acquired by Authentic Brands Group, based in New York. The deal was reported on September 18, 2025. Authentic Brands Group (ABG) is a prominent global brand development, management, and licensing company based in New York City. Authentic Brands Group is privately held and operates in E Commerce.
When did Authentic Brands Group acquire Puma SE?
Authentic Brands Group's acquisition of Puma SE was reported on September 18, 2025. Authentic Brands Group is reportedly interested in acquiring Puma SE, with a potential bidding war anticipated over the 29 percent stake held by the Pinault family. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Puma SE do?
Puma SE is a globally recognized sportswear manufacturer known for its athletic and casual footwear, apparel, and accessories. Founded in 1948, Puma has a significant market presence and collaborates with various athletes and celebrities. It is privately held, operating in Manufacturing, and is based in Herzogenaurach.
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