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Mori acquires Storksak to enhance product range

PRIVATESep 03, 2025•9 months ago

Acquiring Company

MORI

Acquired Company

Storksak

London

LondonFashionRetailapparel & fashionFashionRetailRetail

Description

Mori has acquired baby changing bag brand Storksak and its sister label Babymel. This acquisition marks Mori's second in the baby and childrenswear sector as it aims to expand its product offerings and market presence. Mori's CEO noted the strategic alignment with Storksak and Babymel, paving the way for growth and digital expansion. The brands will be available through Mori’s online store and physical locations starting autumn 2025.

Company Information

Company

MORI

Location

124-128 Barlby Road

London, England, United Kingdom

About

MORI is a premium babywear and essentials company founded in 2015 by Akin Onal. The brand focuses on creating high-quality, soft, and safe baby clothes made from organic sustainable cotton and bamboo. Known for its innovative designs, MORI emphasizes gentle fabrics suitable for babies' sensitive skin, all while incorporating minimalist Japanese-inspired aesthetics. The product range includes sleep sacks, onesies, swimwear, blankets, body suits, swaddling wraps, tops, bottoms, dresses, and towels. Each item is designed with functionality and luxury in mind, featuring thoughtful details like double zips on sleep sacks for easy diaper changes. MORI primarily sells directly to consumers online and has established partnerships with luxury department stores such as Neiman Marcus, Nordstrom, and Selfridges. The U.S. market accounts for about 40% of its business. MORI has built a strong community of over 300,000 followers on Instagram, engaging parents with expert advice and exclusive content. The company also supports a parent community through its Facebook VIP group, offering discounts and insights. MORI operates as Baby Mori Limited in the UK, reflecting its strong e-commerce presence.

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