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Amass Brands Group completes majority acquisition of Calirosa Tequila, expanding portfolio and reach in premium spirits market

Oct 15, 2024•about 1 year ago

Acquiring Company

Amass Brands Group

Acquired Company

Calirosa Tequila

Los AngelesLos AngelesOtherLifestyleFood and BeverageRetailFashionE Commerce

Description

Amass Brands Group, a leading player in the global spirits industry, has completed the acquisition of Calirosa Tequila, a premium tequila brand known for its unique rosa tequila and distinctive flavor profiles. This strategic transaction marks a significant milestone for both companies, solidifying Amass Brands Group's position in the premium spirits market and providing Calirosa Tequila with enhanced resources for growth and expansion.

Company Information

Company

Amass Brands Group

Location

Los Angeles, California, United States

About

Amass Brands Group is a leading player in the global spirits industry, with a portfolio of high-end brands spanning various categories, including vodka, mezcal, gin, wine, and no/low spirits. Committed to innovation and sustainability, Amass Brands Group is dedicated to crafting world-class spirits that inspire and delight consumers worldwide.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed