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Terminal X acquires Sde Bar for modest fashion

PRIVATEOct 18, 2026

Acquiring Company

Terminal X

Acquired Company

Sde Bar

Tel AvivIsraelArtificial IntelligenceE CommerceFashionLifestyle

Description

Terminal X of the Fox Group has acquired control of Sde Bar, a modest fashion brand, from founders Adi Cohen and Ariela Avitan. After a year of negotiations, the deal, valued in millions of shekels, highlights the rising demand for modest fashion. The acquisition aims to leverage Fox's strengths for growth and market expansion. Sde Bar is set to become a significant player in the burgeoning modest fashion market in Israel.

Company Information

Company

Terminal X

Location

Tel Aviv, Tel Aviv District, Israel

About

Terminal X is part of the Fox Group, specializing in identifying and investing in small companies with growth potential. They focus on enhancing brands by leveraging the strengths of the larger organization. Their strategy includes aiming for substantial sales growth and potential public offerings. Terminal X aims to transform niche markets into mainstream categories.

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Frequently asked

Who acquired Sde Bar?

Sde Bar was acquired by Terminal X, based in Tel Aviv. The deal was reported on October 18, 2026. Terminal X is part of the Fox Group, specializing in identifying and investing in small companies with growth potential. They focus on enhancing brands by leveraging the strengths of the larger organization. Terminal X is privately held and operates in Artificial Intelligence.

When did Terminal X acquire Sde Bar?

Terminal X's acquisition of Sde Bar was reported on October 18, 2026. Terminal X of the Fox Group has acquired control of Sde Bar, a modest fashion brand, from founders Adi Cohen and Ariela Avitan. After a year of negotiations, the deal, valued in millions of shekels, highlights the rising demand for modest fashion. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Sde Bar do?

Sde Bar is a modest fashion brand founded by friends Adi Cohen and Ariela Avitan. The brand focuses on clothing that adheres to modesty standards while appealing to a wider audience. It is privately held, operating in E Commerce, and is based in Israel.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.