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NielsenIQ to acquire The U Group for data expansion
PRIVATESep 22, 2026•about 3 hours ago
Acquiring Company
NielsenIQ
Acquired Company
WORQ
Malaysia
Description
NielsenIQ has announced a friendly bid to acquire The U Group & Co Limited through its subsidiary, NIQ Australia. This conditional off-market offer targets all outstanding shares of The U Group. The acquisition aims to enhance NielsenIQ's consumer intelligence capabilities. The U Group specializes in first-party purchase data collection via its ReceiptJar app.
Company Information
Company
NielsenIQ
About
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.
Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.
NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit www.nielsenIQ.com.
Fundz sees it the moment NielsenIQ makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed
Frequently asked
Who acquired WORQ?
WORQ was acquired by NielsenIQ. The deal was reported on September 22, 2026. NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ is privately held.
When did NielsenIQ acquire WORQ?
NielsenIQ's acquisition of WORQ was reported on September 22, 2026. NielsenIQ has announced a friendly bid to acquire The U Group & Co Limited through its subsidiary, NIQ Australia. This conditional off-market offer targets all outstanding shares of The U Group. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does WORQ do?
Malaysia-based co-working space provider with a goal to expand its co-working space operations. It is privately held, and is based in Malaysia.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
145 of these a day, filtered to the companies you pick. $29 a month, billed annually, and if it does not pay for itself in a year we refund it.
Malaysia