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National CineMedia acquires Captivate for $275 million

PUBLIC · NCMISep 21, 2026about 4 hours ago

Acquiring Company

National CineMedia

Acquired Company

Captivate Holdings and Captivate Network Holdings

CentennialMedia And EntertainmentAdvertisingVideo

Description

National CineMedia, Inc. has completed its acquisition of Captivate Holdings, LLC on September 18, 2026. The deal was valued at $275 million. This acquisition aims to strengthen NCM’s position in the advertising market. It is a strategic move to expand their digital advertising capabilities.

Company Information

Company

National CineMedia

Location

Centennial, Colorado, United States

About

National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,700 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Captivate Holdings and Captivate Network Holdings?

Captivate Holdings and Captivate Network Holdings was acquired by National CineMedia, based in Centennial. The deal was reported on September 21, 2026. National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. National CineMedia is publicly traded (NCMI) and operates in Media And Entertainment.

When did National CineMedia acquire Captivate Holdings and Captivate Network Holdings?

National CineMedia's acquisition of Captivate Holdings and Captivate Network Holdings was reported on September 21, 2026. National CineMedia, Inc. has completed its acquisition of Captivate Holdings, LLC on September 18, 2026. The deal was valued at $275 million. This acquisition aims to strengthen NCM’s position in the advertising market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Captivate Holdings and Captivate Network Holdings do?

Captivate Holdings, LLC and Captivate Network Holdings, Inc. are companies involved in digital media, specializing in creating targeted advertising solutions primarily in office buildings and public spaces. It is privately held, operating in Advertising.

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