West Lane Capital Partners LLC acquires Mented Cosmetics to expand its beauty platform
Acquiring Company
West Lane Capital Partners
Acquired Company
Mented Cosmetics, Inc.
Los AngelesLos AngelesFinancial ServicesFinanceVenture CapitalAngel InvestmentE CommerceFashionBeautyLifestyleCosmeticsDescription
West Lane Capital Partners LLC, a California based private equity firm, has acquired Mented Cosmetics, a leading cosmetic line specializing in products for women of color. The acquisition is aimed at leveraging West Lane's industry relationships and knowledge to support the continued distribution of the Mented brand and establish new innovative products to meet consumer demand in the beauty and wellness space.
Quick answer
West Lane Capital Partners is acquiring Mented Cosmetics, Inc., announced April 22, 2024. West Lane Capital Partners is based in Los Angeles, California, United States.
- Who acquired Mented Cosmetics, Inc?
- West Lane Capital Partners agreed to acquire Mented Cosmetics, Inc. on April 22, 2024.
- How much did West Lane Capital Partners pay for Mented Cosmetics, Inc?
- The deal value was not disclosed.
- What does West Lane Capital Partners do?
- West Lane Capital Partners LLC is a California based private equity firm that partners with entrepreneurs and management teams to invest in lower middle-market companies.
- Where are West Lane Capital Partners and Mented Cosmetics, Inc. based?
- West Lane Capital Partners is based in Los Angeles, California, United States. Mented Cosmetics, Inc. is based in Los Angeles, California, United States.
- Who are the decision-makers at West Lane Capital Partners?
- Fundz holds 1 contact at West Lane Capital Partners. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Frequently asked
Who acquired Mented Cosmetics, Inc.?
Mented Cosmetics, Inc. was acquired by West Lane Capital Partners, based in Los Angeles. The deal was reported on April 22, 2024. West Lane Capital Partners LLC is a California based private equity firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. West Lane Capital Partners is privately held and operates in Financial Services.
When did West Lane Capital Partners acquire Mented Cosmetics, Inc.?
West Lane Capital Partners's acquisition of Mented Cosmetics, Inc. was reported on April 22, 2024. West Lane Capital Partners LLC, a California based private equity firm, has acquired Mented Cosmetics, a leading cosmetic line specializing in products for women of color. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Mented Cosmetics, Inc. do?
Mented Cosmetics is a venture-backed, premium beauty brand transforming the industry with products and marketing that celebrate the beauty of diversity. It is privately held, operating in E Commerce, and is based in Los Angeles.
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