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Monogram Capital Partners acquires majority stake in Tru Fragrance & Beauty

PRIVATEApr 02, 2024

Acquiring Company

Monogram Capital Partners

Acquired Company

Tru Fragrance & Beauty

Los AngelesWillowbrookFinanceVenture CapitalAngel InvestmentE CommerceFashionRetailBeautyLifestyleCosmetics

Description

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a global beauty brand builder. This partnership aims to build on Tru's impressive growth and expand its presence in the beauty and fragrance market, leveraging its owned, licensed, and exclusive brands.

Quick answer

Monogram Capital Partners is acquiring Tru Fragrance & Beauty, announced April 2, 2024. Monogram Capital Partners is based in Los Angeles, California, United States.

How much did Monogram Capital Partners pay for Tru Fragrance & Beauty?
The deal value was not disclosed.
What does Monogram Capital Partners do?
Monogram Capital Partners is a private equity firm based in Los Angeles, specializing in investing in consumer brands and services companies.
Where are Monogram Capital Partners and Tru Fragrance & Beauty based?
Monogram Capital Partners is based in Los Angeles, California, United States. Tru Fragrance & Beauty is based in Willowbrook, Illinois, United States.
Who are the decision-makers at Monogram Capital Partners?
Fundz holds 1 contact at Monogram Capital Partners. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Monogram Capital Partners

Location

Los Angeles, California, United States

About

Monogram Capital Partners is a private equity firm based in Los Angeles, specializing in investing in consumer brands and services companies. The firm is committed to partnering with exceptional entrepreneurs and management teams to build industry-leading companies.

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Frequently asked

Who acquired Tru Fragrance & Beauty?

Tru Fragrance & Beauty was acquired by Monogram Capital Partners, based in Los Angeles. The deal was reported on April 2, 2024. Monogram Capital Partners is a private equity firm based in Los Angeles, specializing in investing in consumer brands and services companies. Monogram Capital Partners is privately held and operates in Finance.

When did Monogram Capital Partners acquire Tru Fragrance & Beauty?

Monogram Capital Partners's acquisition of Tru Fragrance & Beauty was reported on April 2, 2024. Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a global beauty brand builder. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Tru Fragrance & Beauty do?

Tru Fragrance & Beauty is a global beauty brand builder with a portfolio of owned, licensed, and exclusive fragrance and beauty brands. Its products are sold to national beauty and apparel retailers as well as directly to consumers. It is privately held, operating in E Commerce, and is based in Willowbrook.

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