Acquiring Company
ServiceNow
Acquired Company
Traceloop
Santa Clara
Tel AvivSoftwareinformation technology & servicesSoftwareArtificial IntelligenceDescription
ServiceNow has acquired the Israeli startup Traceloop in a deal estimated between $60-$80 million. This marks ServiceNow's third acquisition in Israel as part of its strategy to enhance AI capabilities. Traceloop specializes in AI observability, providing solutions that automate agent performance evaluations. The acquisition aims to strengthen ServiceNow's offerings in managing complex AI workflows.
Quick answer
ServiceNow is acquiring Traceloop for $80 million, announced March 2, 2026. ServiceNow is based in Santa Clara, California, United States.
- How much did ServiceNow pay for Traceloop?
- The reported deal value is $80 million.
- What does ServiceNow do?
- ServiceNow (NYSE: NOW) is making the world of work, work better for people.
- Where are ServiceNow and Traceloop based?
- ServiceNow is based in Santa Clara, California, United States. Traceloop is based in Tel Aviv, Tel Aviv District, Israel.
- Who are the decision-makers at ServiceNow?
- Fundz holds 2 contacts at ServiceNow. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in information technology & services and Software
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Meta to buy AI startup Manus for $2 billion, $2B (March 25, 2026)
- Procurement Sciences acquires Rogue AI for AI growth (February 19, 2026)
- Numa acquires Ficus to enhance sales operations (April 9, 2026)
- Teamshares plans to merge with Live Oak V (April 6, 2026)
- d-Matrix acquires GigaIO data center business (April 2, 2026)
- voAIce acquires TheCRM for unified dealership AI (April 2, 2026)
Who to call at ServiceNow, and when
When ServiceNow changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day ServiceNow raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at ServiceNow, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Traceloop?
Traceloop was acquired by ServiceNow, based in Santa Clara. The deal was reported on March 2, 2026. ServiceNow (NYSE: NOW) is making the world of work, work better for people. ServiceNow is publicly traded (NOW) and operates in Software.
When did ServiceNow acquire Traceloop?
ServiceNow's acquisition of Traceloop was reported on March 2, 2026. ServiceNow has acquired the Israeli startup Traceloop in a deal estimated between $60-$80 million. This marks ServiceNow's third acquisition in Israel as part of its strategy to enhance AI capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Traceloop do?
Traceloop is a startup focused on ensuring AI agents operate reliably after deployment. Founded by veterans in machine learning and enterprise software, the company aims to bring engineering discipline to the development of AI agents. It is privately held, operating in Software, and is based in Tel Aviv.
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