Acquiring Company
Willow Innovations
Acquired Company
Elvie
Mountain View
LondonHealth CareFashionFitnessWellnessDescription
US femtech company Willow has acquired UK startup Elvie. This acquisition marks a significant move in the femtech sector, enhancing Willow's product line. Elvie is known for its innovative health solutions for women, making this a strategic alignment for both companies.
Quick answer
Willow Innovations is acquiring Elvie, announced March 28, 2025. Willow Innovations is based in Mountain View, California, United States.
- How much did Willow Innovations pay for Elvie?
- The deal value was not disclosed.
- What does Willow Innovations do?
- Rated #1 in Customer Satisfaction among breast pumps, Willow Innovations, Inc. revolutionized the pumping experience by inventing the first fully in-bra wearable breast pump in 2017.
- Where are Willow Innovations and Elvie based?
- Willow Innovations is based in Mountain View, California, United States. Elvie is based in London, England, United Kingdom.
- Who are the decision-makers at Willow Innovations?
- Fundz holds 1 contact at Willow Innovations. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Fashion and Fitness
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- CR Fitness acquires nine 24 Hour Fitness gyms (April 15, 2025)
- Bay Club acquires Harbor Square Athletic Club (April 2, 2025)
- Doktorconnect acquires VitalFlo for respiratory care (May 8, 2025)
- Unified Women’s Healthcare acquires Gennev (April 3, 2025)
- Cylinder acquires Dieta Health for AI advancement (March 24, 2025)
- Grove Collaborative acquires 8Greens for wellness expansion (March 11, 2025)
Who to call at Willow Innovations, and when
When Willow Innovations changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Willow Innovations raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Willow Innovations, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Elvie?
Elvie was acquired by Willow Innovations, based in Mountain View. The deal was reported on March 28, 2025. Rated #1 in Customer Satisfaction among breast pumps, Willow Innovations, Inc. revolutionized the pumping experience by inventing the first fully in-bra wearable breast pump in 2017. Willow Innovations is privately held and operates in Health Care.
When did Willow Innovations acquire Elvie?
Willow Innovations's acquisition of Elvie was reported on March 28, 2025. US femtech company Willow has acquired UK startup Elvie. This acquisition marks a significant move in the femtech sector, enhancing Willow's product line. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Elvie do?
Elvie develops innovative smart technology products to revolutionize health and well-being - with a focus on supporting women through the postpartum period of matrescence. It is privately held, operating in Fitness, and is based in London.
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