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Grove Collaborative acquires 8Greens for wellness expansion

Mar 11, 2025•9 months ago

Acquiring Company

Grove Collaborative

Acquired Company

8Greens

San FranciscoNew YorkRetailE CommerceNutritionDietary SupplementsFitnessWellnessHealth Care

Description

Grove Collaborative has completed the acquisition of substantially all assets of 8Greens, enhancing its foothold in the wellness sector. This strategic move enables Grove to expand its product offerings and better serve health-conscious customers. Dawn Russell, founder of 8Greens, will join Grove as a consultant post-acquisition. 8Greens products will be available through Grove's marketplace starting April 2025.

Company Information

Company

Grove Collaborative

Location

1770 Union St.

San Francisco, California, United States

About

Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop online destination for everyday essentials that create a healthier home and planet. Explore thousands of thoughtfully vetted products for every room and everyone in your home, including household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and beyond. Everything Grove sells meets a higher standard — from health to sustainability and performance — so you get a great value without compromising your values. As a B Corp and Public Benefit Corporation, Grove goes beyond selling products: every order is carbon neutral, supports plastic waste cleanup initiatives, and lets you see and track the positive impact of your choices.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed