Acquiring Company
Mari
Acquired Company
Frieze
LondonEventsSportsEvent ManagementEvents ServicesEventsFashionMuseums And Historical SitesArtDescription
Mari has completed the acquisition of Frieze for an undisclosed amount, backed by $2 billion in equity raised by Ariel Emanuel. The acquisition includes Frieze's publishing and event management assets, enhancing Mari's portfolio in sports and culture. The move aims to create innovative experiences for audiences globally, leveraging Frieze's established brand.
Quick answer
Mari is acquiring Frieze for $2 billion, announced October 8, 2025.
- How much did Mari pay for Frieze?
- The reported deal value is $2 billion.
- What does Mari do?
- Mari is a newly formed company led by Ariel Emanuel, focusing on experiential assets in sports and live events.
- Where are Mari and Frieze based?
- Frieze is based in London, England, United Kingdom.
- Who are the decision-makers at Mari?
- Fundz holds 2 contacts at Mari. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Events and Sports
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Hannah Tovey acquires London Wine Fair (November 6, 2025)
- Scorability acquires Ryzer for sports recruiting platform (November 13, 2025)
- Zazzle acquires Hobnob for event planning integration (September 18, 2025)
- Authentic Brands Group to acquire Puma SE (September 18, 2025)
- Dick’s completes $2.4 billion Foot Locker acquisition, $2.4B (September 8, 2025)
- T. Rowe Price acquires shares of Madison Square Garden (August 24, 2025)
Who to call at Mari, and when
When Mari changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Mari raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Mari, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Frieze?
Frieze was acquired by Mari. The deal was reported on October 8, 2025. Mari is a newly formed company led by Ariel Emanuel, focusing on experiential assets in sports and live events. It has acquired Frieze and other events including tennis championships. Mari is privately held and operates in Events.
When did Mari acquire Frieze?
Mari's acquisition of Frieze was reported on October 8, 2025. Mari has completed the acquisition of Frieze for an undisclosed amount, backed by $2 billion in equity raised by Ariel Emanuel. The acquisition includes Frieze's publishing and event management assets, enhancing Mari's portfolio in sports and culture. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Frieze do?
Frieze is a leading art fair and media brand known for its contemporary art events worldwide. It includes several well-known art fairs such as Frieze New York and editorial offerings like Frieze magazine. It is privately held, operating in Events, and is based in London.
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