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Pendo acquires Forwrd.ai for AI-powered analytics

PRIVATEJul 08, 2025

Acquiring Company

Pendo

Acquired Company

Forwrd.ai

RaleighOtherSoftwareSoftwareArtificial IntelligenceAnalytics

Description

Pendo has announced the acquisition of Forwrd.ai, enhancing its platform with AI-powered predictive analytics. This move aims to equip teams with real-time insights to drive retention and revenue growth. Forwrd's technology will form the basis of a new feature called Pendo Predict. The acquisition was revealed at Pendo's Pendomonium X event in Munich.

Quick answer

Pendo is acquiring Forwrd.ai, announced July 8, 2025. Pendo is based in Raleigh, North Carolina, United States.

How much did Pendo pay for Forwrd.ai?
The deal value was not disclosed.
What does Pendo do?
Pendo's mission is to elevate the world's experience with software.
Where are Pendo and Forwrd.ai based?
Pendo is based in Raleigh, North Carolina, United States.
Who are the decision-makers at Pendo?
Fundz holds 1 contact at Pendo. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Pendo

Location

301 Hillsborough St

Raleigh, North Carolina, United States

About

Pendo's mission is to elevate the world's experience with software. Pendo customers include the world's leading software companies and digital enterprises, including Verizon, RE/MAX, LabCorp, OpenTable, Okta, Salesforce and Zendesk. Founded in 2013 in the heart of Raleigh, North Carolina, Pendo is backed by Battery Ventures, Spark Capital, Meritech Capital, Sapphire Ventures and B Capital Group. Through its ProductCraft and customer communities, sponsored events and podcast, Pendo aims to support the success of product and digital leaders everywhere.

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Frequently asked

Who acquired Forwrd.ai?

Forwrd.ai was acquired by Pendo, based in Raleigh. The deal was reported on July 8, 2025. Pendo's mission is to elevate the world's experience with software. Pendo is privately held and operates in Other.

When did Pendo acquire Forwrd.ai?

Pendo's acquisition of Forwrd.ai was reported on July 8, 2025. Pendo has announced the acquisition of Forwrd.ai, enhancing its platform with AI-powered predictive analytics. This move aims to equip teams with real-time insights to drive retention and revenue growth. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Forwrd.ai do?

Forwrd.ai is a pioneering data-science automation platform tailored for non-technical RevOps leaders within the B2B SaaS industry. It is privately held, operating in Software.

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