Acquiring Company
Match Group
Acquired Company
Salams
Description
Match Group has acquired the Muslim dating app Salams, which was originally launched as Minder in 2015. The acquisition, announced in late 2023, has sparked concerns and boycotts among Salams’ users. Salams will integrate its user data with Match’s technology platform, although the implications for user privacy remain unclear.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed