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Match Group acquires Muslim app Salams privately

Apr 09, 20258 months ago

Acquiring Company

Match Group

Acquired Company

Salams

DallasSocial MediaApps

Description

Match Group has acquired the Muslim dating app Salams, which was originally launched as Minder in 2015. The acquisition, announced in late 2023, has sparked concerns and boycotts among Salams’ users. Salams will integrate its user data with Match’s technology platform, although the implications for user privacy remain unclear.

Company Information

Company

Match Group

Location

Dallas, Georgia, United States

About

Match Group is on a mission to spark meaningful connections for every single person in the world. Founded 25-years ago, Match pioneered the concept of online dating and continues to foster innovation in the online dating industry daily. With more than 20 offices around the world, the company operates more than 45 brands under its portfolio including Match, OkCupid, Tinder, and Hinge. Today, hundreds of millions of singles have found a meaningful connection using a Match Group product.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed