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Analytic Partners finalizes acquisition of Analyx® to expand commerce analytics in Europe

Jan 09, 2025•11 months ago

Acquiring Company

Analytic Partners

Acquired Company

Analyx

MiamiDüsseldorfAdvertisingMarketingAdvertisingAnalytics

Description

Analytic Partners, a global leader in commerce analytics, has announced the completion of the acquisition of Analyx®, a company providing marketing analytics software and services. This strategic acquisition expands Analytic Partners' reach in Europe, complementing its ranks with talented analysts and programmers, and enhancing its capabilities in providing trade data for major brands in Germany and across Europe.

Company Information

Company

Analytic Partners

Location

1441 BRICKELL AVENUE

Miami, Florida, United States

About

Analytic Partners is the leader in commercial analytics. Our platform, GPS-Enterprise provides adaptive solutions for deeper business understanding and right-time planning and optimization for marketing and beyond. We turn data into expertise so that our customers can create powerful connections with their customers and achieve commercial success. Founded in 2000 and headquartered in Miami, Analytic Partners is privately held, with offices around the globe.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed