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BTS Group (publ.) acquires Wonderway GmbH to strengthen AI-powered sales performance solutions

Jun 20, 2024•over 1 year ago

Acquiring Company

BTS Group AB

Acquired Company

Wonderway GmbH

StockholmBerlinConsultingSoftwareMachine LearningSaasArtificial IntelligenceSoftware

Description

BTS Group (publ.), a leading global strategy implementation firm, has agreed to acquire the business, operations, and assets, notably the intellectual property and technologies, of Wonderway GmbH, a pioneering early-stage startup specializing in AI-powered sales performance SaaS products. The acquisition includes limited initial cash consideration, with additional purchase price considerations to be paid between 2024 and 2028 provided the acquired business meets specific targets during that period. BTS's acquisition strategy aims to broaden its customer base, strengthen its geographical footprint, and expand its portfolio of service offerings.

Company Information

Company

BTS Group AB

Location

Stockholm, Stockholm County, Sweden

About

BTS is a global professional services firm headquartered in Stockholm, Sweden, with more than 900 professionals in 33 offices located on six continents. We focus on the people side of strategy, working with leaders at all levels to help them make better decisions, convert those decisions to actions and deliver results. At our core, we believe people learn best by doing. For 35 years, we’ve been designing fun, powerful experiencesTM that have a profound and lasting impact on people and their careers. We inspire new ways of thinking, build critical capabilities, and unleash business success. It’s strategy made personal. We serve a wide range of client needs, including: Assessment centers for talent selection and development, Strategy alignment and execution, Business acumen, Leadership and sales training programs, and On-the-job business simulations and application tools. We partner with nearly 450 organizations, including over 30 of the world’s 100 largest global corporations. Our major clients are e.g., ABB, Chevron, Coca-Cola, Ericsson, EY, Mercado Libre, Salesforce.com, SAP and Tencent. BTS is a public company listed on the Nasdaq Stockholm exchange and trades under the symbol BTS B. For more information, please visit www.bts.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed