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Pendo acquires Zelta AI to accelerate AI roadmap for customer insights

Jul 31, 2024•over 1 year ago

Acquiring Company

Pendo

Acquired Company

Zelta AI

RaleighNew YorkSoftwareMachine LearningSaasArtificial IntelligenceSoftware

Description

Pendo, the all-in-one product experience platform, has acquired Zelta AI, a New York City-based startup that automates the collection of customer feedback and leverages AI to uncover actionable insights from the data. This acquisition strengthens Pendo’s AI innovation efforts, enabling the integration of Zelta’s technology into Pendo's platform to provide more value to its customers.

Company Information

Company

Pendo

Location

301 Hillsborough St

Raleigh, North Carolina, United States

About

Pendo is on a mission to improve the world’s experience with software. Trusted by thousands of global companies, Pendo helps deliver better software experiences to over 900 million people every month. Through its integrated Software Experience Management (SXM) platform, Pendo empowers non-engineers to analyze, assess, and take action on software performance and usability issues. The platform spans the entire enterprise software stack—covering customer- and employee-facing applications, desktop and mobile platforms, as well as SaaS, AI, and agentic technologies—to drive stronger business outcomes.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed