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ALTA Retail acquires Idea Marketi and affiliates

PRIVATEOct 13, 2026

Acquiring Company

ALTA Retail

Acquired Company

Idea Marketi doo

BelgradeBelgradeRetailRetail

Description

ALTA Retail has successfully completed the acquisition of Idea Marketi doo and its affiliated companies after fulfilling all conditions and obtaining regulatory approvals. This acquisition expands ALTA Retail's portfolio and reinforces its long-term strategy to strengthen the domestic economy. The transaction is expected to enhance operational efficiency and improve customer experience across the retail network.

Company Information

Company

ALTA Retail

Location

Belgrade, Central Serbia, Serbia

About

ALTA Retail is part of the ALTA Group, one of the fastest growing business systems in the region. The company focuses on diversifying its investments while building sustainable platforms across various sectors. It aims for operational excellence and responsible management. Investing in retail represents a strategic move to strengthen its market position.

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Frequently asked

Who acquired Idea Marketi doo?

Idea Marketi doo was acquired by ALTA Retail, based in Belgrade. The deal was reported on October 13, 2026. ALTA Retail is part of the ALTA Group, one of the fastest growing business systems in the region. The company focuses on diversifying its investments while building sustainable platforms across various sectors. ALTA Retail is privately held and operates in Retail.

When did ALTA Retail acquire Idea Marketi doo?

ALTA Retail's acquisition of Idea Marketi doo was reported on October 13, 2026. ALTA Retail has successfully completed the acquisition of Idea Marketi doo and its affiliated companies after fulfilling all conditions and obtaining regulatory approvals. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Idea Marketi doo do?

Idea Marketi doo is a prominent retail company in Serbia. It operates in various sectors and has a significant role in the local market. The company contributes to the economy through its network of suppliers and service providers. It is privately held, operating in Retail, and is based in Belgrade.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.