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C3 Industries acquires Vetrina for retail expertise

PRIVATEJun 04, 2025

Acquiring Company

C3 Industries

Acquired Company

Vetrina

Ann ArborTorontoOtherCannabisRetail

Description

C3 Industries has strategically acquired Vetrina, a cannabis retail consulting firm, enhancing its operational capabilities. This acquisition includes the appointment of Vetrina's founder Krista Raymer as Chief Strategy Officer. The move positions C3 to leverage exclusive data-driven insights for improved profitability across its retail network. The leadership expansion signals C3's commitment to optimizing operations in preparation for future growth.

Quick answer

C3 Industries is acquiring Vetrina, announced June 4, 2025. C3 Industries is based in Ann Arbor, Michigan, United States.

How much did C3 Industries pay for Vetrina?
The deal value was not disclosed.
What does C3 Industries do?
C3 Industries is a private, vertically-integrated, multi-state cannabis company with operations in 6 states in the US.
Where are C3 Industries and Vetrina based?
C3 Industries is based in Ann Arbor, Michigan, United States. Vetrina is based in Toronto, Ontario, Canada.
Who are the decision-makers at C3 Industries?
Fundz holds 1 contact at C3 Industries. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

C3 Industries

Location

Ann Arbor, Michigan, United States

About

C3 Industries is a private, vertically-integrated, multi-state cannabis company with operations in 6 states in the US. Unlike most other MSOs, C3 has been largely built organically and began its operations in competitive, open markets like Michigan, Missouri, and Massachusetts. The Company has a long track record of cultivating, manufacturing and retailing high-quality cannabis products, with customer service and value at the center of our business plan – not as an afterthought.

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Frequently asked

Who acquired Vetrina?

Vetrina was acquired by C3 Industries, based in Ann Arbor. The deal was reported on June 4, 2025. C3 Industries is a private, vertically-integrated, multi-state cannabis company with operations in 6 states in the US. C3 Industries is privately held and operates in Other.

When did C3 Industries acquire Vetrina?

C3 Industries's acquisition of Vetrina was reported on June 4, 2025. C3 Industries has strategically acquired Vetrina, a cannabis retail consulting firm, enhancing its operational capabilities. This acquisition includes the appointment of Vetrina's founder Krista Raymer as Chief Strategy Officer. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Vetrina do?

Vetrina is a leading cannabis retail consulting firm specialized in providing expert insights to cannabis retailers. The firm is known for its data-driven approaches that have assisted over 270 cannabis retailers in achieving profitability. It is privately held, operating in Retail, and is based in Toronto.

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