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The Simply Good Foods Company acquires OWYN

PUBLIC · SMPLSep 26, 2026

Acquiring Company

The Simply Good Foods Company

Acquired Company

OWYN

DenverNew YorkFood and BeverageHealth CareHospitalityFood ProcessingDietary SupplementsNutritionFood And Beverage

Description

The Simply Good Foods Company announced the acquisition of OWYN for $280 million in an all-cash transaction. The acquisition, completed on June 13, 2024, was intended to enhance Good Foods' portfolio in the RTD shake segment. However, allegations have surfaced regarding the failure to successfully integrate OWYN, leading to significant operational challenges. The integration issues have reportedly resulted in negative impacts on product quality and sales.

Company Information

Company

The Simply Good Foods Company

Location

Denver, Colorado, United States

About

The Simply Good Foods Company, listed on Nasdaq as SMPL, is a developer, marketer, and seller of branded nutritional foods and snacking products. The company announced the acquisition of Only What You Need (OWYN), a leading plant-based ready-to-drink protein shake brand, as part of its strategy to expand its portfolio and strengthen its presence in the fast-growing RTD shake segment.

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Frequently asked

Who acquired OWYN?

OWYN was acquired by The Simply Good Foods Company, based in Denver. The deal was reported on September 26, 2026. The Simply Good Foods Company, listed on Nasdaq as SMPL, is a developer, marketer, and seller of branded nutritional foods and snacking products. The Simply Good Foods Company is publicly traded (SMPL) and operates in Food and Beverage.

When did The Simply Good Foods Company acquire OWYN?

The Simply Good Foods Company's acquisition of OWYN was reported on September 26, 2026. The Simply Good Foods Company announced the acquisition of OWYN for $280 million in an all-cash transaction. The acquisition, completed on June 13, 2024, was intended to enhance Good Foods' portfolio in the RTD shake segment. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does OWYN do?

OWYN is a plant based health and nutrition company that is true to its name, Only What You Need. Our mission is to provide full transparency into our ingredients and ensure the cleanest formulations that never compromise on taste. It is privately held, operating in Food And Beverage, and is based in New York.

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