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ParTech acquires Bridg for enhanced marketing tools

PUBLIC · PARMar 26, 2026

Acquiring Company

PAR Technologies

Acquired Company

Bridg

New HartfordLos AngelesFood and BeverageSoftwareHospitalityConsultingHardware

Description

PAR Technologies Inc. has completed the acquisition of the Bridg marketing platform from Cardlytics Inc. in a deal valued at approximately $27.5 million. The acquisition allows ParTech to better serve quick-service restaurants and other clients by activating targeted marketing offers. Bridg's technology will help enrich customer data profiles, improving overall marketing effectiveness.

Company Information

Company

PAR Technologies

Location

New Hartford, New York, United States

About

PAR Technologies Inc. is a retail technology provider that specializes in point-of-sale solutions for various sectors, including quick-service restaurants and convenience stores. The company aims to enhance customer engagement through innovative technology. PAR Technologies is focused on integrating various data streams to provide valuable insights for its users.

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Frequently asked

Who acquired Bridg?

Bridg was acquired by PAR Technologies, based in New Hartford. The deal was reported on March 26, 2026. PAR Technologies Inc. is a retail technology provider that specializes in point-of-sale solutions for various sectors, including quick-service restaurants and convenience stores. PAR Technologies is publicly traded (PAR) and operates in Food and Beverage.

When did PAR Technologies acquire Bridg?

PAR Technologies's acquisition of Bridg was reported on March 26, 2026. PAR Technologies Inc. has completed the acquisition of the Bridg marketing platform from Cardlytics Inc. in a deal valued at approximately $27.5 million. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Bridg do?

Bridg is a division of Cardlytics, Inc. and specializes in identity resolution for retail. The platform focuses on converting in-store transactions into enriched customer profiles. It is privately held, operating in Hardware, and is based in Los Angeles.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.