logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Fenwick Food Group Acquires Alabama-Based Wickles Pickles

Jan 09, 2024•almost 2 years ago

Acquiring Company

Fenwick Brands

Acquired Company

Wickles Pickles

BirminghamDadevilleVenture CapitalFood And Beverage

Description

Fenwick Food Group, a division of Fenwick Brands Inc. – one of the leading consumer packaged goods investment firms in the Southeast – has acquired Wickles Pickles, an iconic and beloved Alabama brand.

Company Information

Company

Fenwick Brands

Location

Birmingham, Alabama, United States

About

Fenwick Brands is a female-led, consumer-focused investment firm with decades of operating and investing experience. We’re consumers, operators, investors and brand builders but most importantly, partners. We work with entrepreneurs to transform compelling ideas into significant brands by bringing deep brand management expertise, brand positioning, consumer understanding, and whitespace opportunity. We build brands that last.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed