Sprecher Brewing Acquires Juvee, Adding Energy Category to its Roster of Craft Beverages
Acquiring Company
Sprecher Brewing Company
Acquired Company
Juvee
GlendaleLos AngelesFood And BeverageFood And BeverageDescription
Sprecher Brewing Company, known for its craft beers and award-winning sodas, has acquired Juvee, an energy drink brand previously owned by global gaming and lifestyle brand, 100 Thieves. This acquisition marks Sprecher's entry into the energy drink category and aligns with the company's aggressive growth strategy. Juvee's co-founder, Sam Keene, will join Sprecher as the chief marketing officer, integrating Juvee with the full family of Sprecher beverages. The acquisition also involves relocating Juvee's production, bottling, and warehousing to Sprecher’s headquarters in Greater Milwaukee.
Quick answer
Sprecher Brewing Company is acquiring Juvee, announced January 18, 2024. Sprecher Brewing Company is based in Glendale, Wisconsin, United States.
- How much did Sprecher Brewing Company pay for Juvee?
- The deal value was not disclosed.
- What does Sprecher Brewing Company do?
- Sprecher Brewery is Milwaukee's Original Craft Brewery producing hand-crafted beers and sodas.
- Where are Sprecher Brewing Company and Juvee based?
- Sprecher Brewing Company is based in Glendale, Wisconsin, United States. Juvee is based in Los Angeles, California, United States.
Source: Fundz verified event record.
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Frequently asked
Who acquired Juvee?
Juvee was acquired by Sprecher Brewing Company, based in Glendale. The deal was reported on January 18, 2024. Sprecher Brewery is Milwaukee's Original Craft Brewery producing hand-crafted beers and sodas. Join the Sprecher Squad for 10% off: bit.ly/sprecher-squad Sprecher Brewing Company is privately held and operates in Food And Beverage.
When did Sprecher Brewing Company acquire Juvee?
Sprecher Brewing Company's acquisition of Juvee was reported on January 18, 2024. Sprecher Brewing Company, known for its craft beers and award-winning sodas, has acquired Juvee, an energy drink brand previously owned by global gaming and lifestyle brand, 100 Thieves. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Juvee do?
Matt “Nadeshot” Haag and energy drinks go way back. In fact, he’s had one every day since he was a teenager. It’s how he powered through everything from gaming tournaments to 4 AM drive thru shifts. It is privately held, operating in Food And Beverage, and is based in Los Angeles.
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