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Canned Wine Group acquires New Theory wine brand

PRIVATEOct 20, 2026

Acquiring Company

Canned Wine Group

Acquired Company

New Theory

United KingdomGreater LondonFood and BeverageFood and BeverageWine And Spirits

Description

Canned Wine Group has announced its acquisition of New Theory, a South African low-intervention wine brand. The deal aims to strengthen Canned Wine Group's keykeg draught wine offering for the on-trade. The Bradley brothers join Canned Wine Group as minority shareholders to help shape the brand's next phase of growth.

Company Information

Company

Canned Wine Group

Location

United Kingdom

About

Canned Wine Group is an alternative packaging business that was founded in 2019 by Ben Franks and Simon Rollings. It continues to expand its range of brands, including its flagship Canned Wine Co. range and The Copper Crew's organic Italian wines.

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Frequently asked

Who acquired New Theory?

New Theory was acquired by Canned Wine Group, based in United Kingdom. The deal was reported on October 20, 2026. Canned Wine Group is an alternative packaging business that was founded in 2019 by Ben Franks and Simon Rollings. It continues to expand its range of brands, including its flagship Canned Wine Co. Canned Wine Group is privately held and operates in Food and Beverage.

When did Canned Wine Group acquire New Theory?

Canned Wine Group's acquisition of New Theory was reported on October 20, 2026. Canned Wine Group has announced its acquisition of New Theory, a South African low-intervention wine brand. The deal aims to strengthen Canned Wine Group's keykeg draught wine offering for the on-trade. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does New Theory do?

New Theory is a South African low-intervention wine brand founded in 2021 by brothers Charles and Thom Bradley. It is privately held, operating in Food and Beverage, and is based in Greater London.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.