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Trusted by
Acquiring Company
Canned Wine Group
Acquired Company
New Theory
Description
Canned Wine Group has announced its acquisition of New Theory, a South African low-intervention wine brand. The deal aims to strengthen Canned Wine Group's keykeg draught wine offering for the on-trade. The Bradley brothers join Canned Wine Group as minority shareholders to help shape the brand's next phase of growth.
Fundz sees it the moment Canned Wine Group makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Frequently asked
Who acquired New Theory?
New Theory was acquired by Canned Wine Group, based in United Kingdom. The deal was reported on October 20, 2026. Canned Wine Group is an alternative packaging business that was founded in 2019 by Ben Franks and Simon Rollings. It continues to expand its range of brands, including its flagship Canned Wine Co. Canned Wine Group is privately held and operates in Food and Beverage.
When did Canned Wine Group acquire New Theory?
Canned Wine Group's acquisition of New Theory was reported on October 20, 2026. Canned Wine Group has announced its acquisition of New Theory, a South African low-intervention wine brand. The deal aims to strengthen Canned Wine Group's keykeg draught wine offering for the on-trade. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does New Theory do?
New Theory is a South African low-intervention wine brand founded in 2021 by brothers Charles and Thom Bradley. It is privately held, operating in Food and Beverage, and is based in Greater London.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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