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Funding, M&A, exec moves & hiring — every signal Fundz sees, the moment it happens. See who’s in your market, who to reach, and why now.

Pattern acquires ROI Hunter to enhance advertising ROI

PUBLIC · PTRNDec 03, 20258 months ago

Acquiring Company

Pattern Group

Acquired Company

ROI Hunter

LehiBrnoOtherInformation TechnologySoftwareRetailInformation Technology

Description

Pattern Group Inc. has acquired ROI Hunter a.s., a performance-driven retail media platform. This acquisition strengthens Pattern’s ecommerce acceleration capabilities and enhances its AI-driven advertising solutions. The integration of ROI Hunter enables SKU-level advertising across major platforms, providing brands with deeper insights into product-level performance.

Company Information

Company

Pattern Group

Location

Lehi, Utah, United States

About

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, Pattern optimizes and automates all levers of ecommerce growth for global brands. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day.

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Predictive Intelligence
Strategic

ML-powered predictions for Pattern Group's next move

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.