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Pattern acquires ROI Hunter to enhance advertising ROI

PUBLIC · PTRNDec 03, 2025

Acquiring Company

Pattern Group

Acquired Company

ROI Hunter

LehiBrnoOtherInformation TechnologySoftwareDesignRetailInformation Technology

Description

Pattern Group Inc. has acquired ROI Hunter a.s., a performance-driven retail media platform. This acquisition strengthens Pattern’s ecommerce acceleration capabilities and enhances its AI-driven advertising solutions. The integration of ROI Hunter enables SKU-level advertising across major platforms, providing brands with deeper insights into product-level performance.

Company Information

Company

Pattern Group

Location

Lehi, Utah, United States

About

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, Pattern optimizes and automates all levers of ecommerce growth for global brands. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day.

Fundz sees it the moment Pattern Group makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Frequently asked

Who acquired ROI Hunter?

ROI Hunter was acquired by Pattern Group, based in Lehi. The deal was reported on December 3, 2025. Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Pattern Group is publicly traded (PTRN) and operates in Other.

When did Pattern Group acquire ROI Hunter?

Pattern Group's acquisition of ROI Hunter was reported on December 3, 2025. Pattern Group Inc. has acquired ROI Hunter a.s., a performance-driven retail media platform. This acquisition strengthens Pattern’s ecommerce acceleration capabilities and enhances its AI-driven advertising solutions. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does ROI Hunter do?

ROI Hunter accelerates performance for retail brands with a proprietary product performance management platform powered by advanced data integrations. It provides retailers a single source of truth to manage and automate key drivers of growth. It is privately held, operating in Information Technology, and is based in Brno.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.