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RVRC Holding acquires majority stake in ICANIWILL

PRIVATESep 29, 2026

Acquiring Company

RVRC Holding AB

Acquired Company

ICANIWILL AB

StockholmSportsFashionRetailE CommerceFashionRetail

Description

On 10 July 2026, RVRC Holding AB completed the acquisition of 90.1 percent of ICANIWILL AB for SEK 700 million, with an additional earn-out linked to EBIT targets. This acquisition allows RVRC to report two operating segments: RevolutionRace and ICANIWILL. RVRC plans to integrate ICANIWILL as an independent brand under its management structure.

Company Information

Company

RVRC Holding AB

Location

Stockholm, Stockholm County, Sweden

About

RVRC Holding AB operates the brands RevolutionRace and ICANIWILL. Founded in 2013, the company focuses on outdoor and sports apparel. It is listed on Nasdaq Stockholm since 2021. RVRC aims to enhance its segment reporting and financial performance.

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Frequently asked

Who acquired ICANIWILL AB?

ICANIWILL AB was acquired by RVRC Holding AB, based in Stockholm. The deal was reported on September 29, 2026. RVRC Holding AB operates the brands RevolutionRace and ICANIWILL. Founded in 2013, the company focuses on outdoor and sports apparel. It is listed on Nasdaq Stockholm since 2021. RVRC Holding AB is privately held and operates in Sports.

When did RVRC Holding AB acquire ICANIWILL AB?

RVRC Holding AB's acquisition of ICANIWILL AB was reported on September 29, 2026. On 10 July 2026, RVRC Holding AB completed the acquisition of 90.1 percent of ICANIWILL AB for SEK 700 million, with an additional earn-out linked to EBIT targets. This acquisition allows RVRC to report two operating segments: RevolutionRace and ICANIWILL. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does ICANIWILL AB do?

ICANIWILL AB specializes in training and sports apparel. It operates primarily through e-commerce targeting direct-to-consumer sales. The brand was integrated into RVRC after the acquisition. ICANIWILL maintains its own management and brand identity. It is privately held, operating in E Commerce.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.