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Treasure Global’s Tadaa Capital acquires Cigar Secret

PUBLIC · TGLJul 22, 2026

Acquiring Company

Treasure Global

Acquired Company

Cigar Secret

New YorkInformation TechnologyFinancial ServicesSoftwareFinanceE CommerceFintechinformation technology & servicesE CommerceFashionRetailLifestyle

Description

Treasure Global Inc.'s subsidiary Tadaa Capital has acquired Cigar Secret, enhancing its AI-powered lifestyle membership ecosystem. This strategic acquisition will expand Treasure Global's technology offerings into the premium lifestyle sector. The integration aims to develop a scalable platform that improves member experiences and monetization opportunities. Treasure Global targets significant revenue growth through this acquisition by 2031.

Quick answer

Treasure Global is acquiring Cigar Secret, announced July 22, 2026. Treasure Global is based in New York, New York, United States.

How much did Treasure Global pay for Cigar Secret?
The deal value was not disclosed.
What does Treasure Global do?
Treasure Global is a Malaysian solutions provider developing innovative technology platforms.
Where are Treasure Global and Cigar Secret based?
Treasure Global is based in New York, New York, United States.
Who are the decision-makers at Treasure Global?
Fundz holds 3 contacts at Treasure Global. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Treasure Global

Location

276 5th Ave

New York, New York, United States

About

Treasure Global is a Malaysian solutions provider developing innovative technology platforms. Treasure Global has developed two technology solutions: the ZCITY App, a unique digital ecosystem that transforms and simplifies the e-payment experience for consumers, while simultaneously allowing them to earn rewards; and TAZTE, a digital F&B management system providing merchants with a one-stop management and automated solution to digitize their businesses. Treasure Global also acts as a master franchiser in Southeast Asia for popular restaurant chains, while providing them with the TAZTE solution. As of November 28, 2023, ZCITY had over 2,670,000 registered users.For more information, please visit https://treasureglobal.co/.

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Frequently asked

Who acquired Cigar Secret?

Cigar Secret was acquired by Treasure Global, based in New York. The deal was reported on July 22, 2026. Treasure Global is a Malaysian solutions provider developing innovative technology platforms. Treasure Global is publicly traded (TGL) and operates in Information Technology.

When did Treasure Global acquire Cigar Secret?

Treasure Global's acquisition of Cigar Secret was reported on July 22, 2026. Treasure Global Inc.'s subsidiary Tadaa Capital has acquired Cigar Secret, enhancing its AI-powered lifestyle membership ecosystem. This strategic acquisition will expand Treasure Global's technology offerings into the premium lifestyle sector. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Cigar Secret do?

Cigar Secret is a premium lifestyle membership platform that includes an exclusive member’s lounge and a paid membership application. The platform integrates a cigar retail business and fosters a community of cigar enthusiasts. It is privately held, operating in E Commerce.

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