Acquiring Company
Imagine Communications Holdings
Acquired Company
Marketron REV
United StatesHaileyAdvertisingVideoBroadcast Media Production and DistributionSoftware DevelopmentDescription
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, has signed a definitive agreement to acquire the award-winning Marketron REV broadcast sales and order management platform. This strategic acquisition will integrate the powerful sales growth engine into Imagine's core ad tech portfolio, enabling North American broadcasters to transform daily sales operations, maximize revenue, and prepare for a future of converged orders and expanded audience measurement. The product will be re-released as CrossFlight™ after some key enhancements for broadcast TV and is expected to be available in early 2024, providing a comprehensive monetization solution.
Quick answer
Imagine Communications Holdings is acquiring Marketron REV, announced January 16, 2024. Imagine Communications Holdings is based in United States.
- How much did Imagine Communications Holdings pay for Marketron REV?
- The deal value was not disclosed.
- What does Imagine Communications Holdings do?
- Imagine Communications is a global provider of video connectivity solutions.
- Where are Imagine Communications Holdings and Marketron REV based?
- Imagine Communications Holdings is based in United States. Marketron REV is based in Hailey, Idaho, United States.
Source: Fundz verified event record.
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Who to call at Imagine Communications Holdings, and when
When Imagine Communications Holdings changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Imagine Communications Holdings raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Imagine Communications Holdings, from your own LinkedIn network
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Frequently asked
Who acquired Marketron REV?
Marketron REV was acquired by Imagine Communications Holdings, based in United States. The deal was reported on January 16, 2024. Imagine Communications is a global provider of video connectivity solutions. They offer channel origination software and hardware solutions. Additionally, they provide advertising management and monetization solutions. Imagine Communications Holdings is privately held and operates in Advertising.
When did Imagine Communications Holdings acquire Marketron REV?
Imagine Communications Holdings's acquisition of Marketron REV was reported on January 16, 2024. Imagine Communications, a leading provider of ad tech solutions for TV broadcast, has signed a definitive agreement to acquire the award-winning Marketron REV broadcast sales and order management platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Marketron REV do?
Savvy broadcast and media companies choose Marketron for technology and sales enablement support that propels revenue now and powers innovation in the future. It is privately held, operating in Software Development, and is based in Hailey.
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